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About Us

At Digital Marketing Plug, our team of experts is dedicated to providing top-notch digital marketing solutions tailored to meet the unique needs of our clients. We focus on delivering real results that make a lasting impact on your business. With a wide range of services, including advertising, public relations, marketing, lead generation, design, and more, we have the skills and expertise to take on any challenge. Our commitment to excellence and building lasting relationships with our clients sets us apart. Let us be your partner in growth and success – contact us today to learn more.

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We have helped our clients maximize their revenue through our digital marketing strategies.

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CASE STUDIES

Luxe Dental

Case Study: Successful Google Ads Campaign for a Dentist by Digital Marketing Plug

Client: Luxe Dental

Campaign Period: May 14th to June 1st

Objective: Increase leads and patients traffic to the clinic.

Summary:

Luxe Dental wanted more patients for their dental service and decided to try google ads. From what they had done before, their ads were deemed ineligible and their website was flagged by google for having bugs.

We stepped in, fixed the website errors, and appealed to revert the restriction by google

We then set up conversions tracking on the website and created a campaign with a conversions objective considering the amount of data that has been captured by Google analytics in the past..

We did a little research and discovered high intent keywords, with which we optimized the advertising campaign for.

We created multiple ad groups, one for each service, and tested multiple ads till we got our best performers.

We added a few assets on the ad, including a call extension that enabled people to call the clinic directly from search results.

These were the key results

Key Results:

Leads: The campaign garnered a total of 32 leads during the specified period. The leads were categorized as follows:

– Dental Implants: 10 leads

– Braces: 13 leads

– Teeth Whitening: 9 leads

Call Extension Clicks: The campaign received 213 clicks to the Call extension. The distribution of these clicks across the lead categories is as follows:

– Dental Implants: 113 clicks

– Braces: 16 clicks

– Teeth Whitening: 68 clicks

Which resulted in about 55 calls recorded

Cost per Lead: The average cost per lead currently stands at $6.61

Facebook Ads:

In addition to the successful Google Ads campaign, Digital Marketing Plug also ran Facebook Ads to further boost leads and engagement.

Results:

Total Leads: The Facebook Ads contributed to the generation of 46 leads in total.
Warm Audience Leads: Out of the 46 leads, 9 were generated from the warm audience, which consisted of retargeted traffic from individuals who had previously visited the dental clinic’s website and Instagram page.
Cold Audience Leads: The majority of leads, 36 in total, were generated from the cold audience, indicating successful targeting and outreach to new potential clients.

Conclusion:

Digital Marketing Plug’s Google Ads campaign for the dental clinic proved to be successful.

From our interactions with the clinic, we confirmed 20 patients who visited the clinic via the Google ad that same month.

Overall, the collaborative efforts of Digital Marketing Plug and the dental clinic have proven to be a winning strategy, successfully attracting potential clients and driving increased engagement with the clinic’s services.

Case Study: E-commerce Brand Success with Facebook Ads Campaign

Client: Sphinx Fragrances – Luxury E-commerce Brand

Campaign Period: June 6th to June 30th, 2023

Objective: Increase sales and revenue through targeted Facebook and Instagram Ads campaigns.

Summary:

Digital Marketing Plug collaborated with Sphinx Fragrances, a luxury e-commerce brand, to launch a successful Facebook Ads campaign in the month of June 2023.

The campaign aimed to leverage the Father’s Day occasion while also promoting other specific products.

The campaign’s focus on refining the target audience and strategic ad placements resulted in generating a total of N7,756,739 in revenue with a remarkable return on ad spend of 25x.

Campaign Start Date: The June campaign commenced on June 6th, 2023.
Budget Allocation: Digital Marketing Plug strategically allocated a starting budget of N346,000 to optimize ad performance and maximize return on investment.
Father’s Day Campaign: The team curated a captivating Father’s Day campaign theme focused on remembering memories created with loving fathers.
Additional Product Campaigns: In addition to the Father’s Day campaign, Oceanic Symphony and Crème de Pistache were concurrently promoted, enhancing product visibility and diversifying revenue streams.

Key Results:

Revenue Generated: As of the report writing date, the Facebook Ads campaign yielded a staggering N7,756,739 in total revenue. At the prevailing exchange rate of 450 Naira to 1 US Dollar, this equates to approximately $17,237.
Ad Spend: Despite the substantial revenue generated, the ad spend remained economically efficient, with N309,388 ($687) invested in advertising.
Purchase Metrics: The campaign successfully secured a total of 102 purchases from June 6th to June 30th.

June Metrics Overview:

– Purchases: 102

– Purchase Value: N7,756,739

– Amount Spent: N309,388

– Return on Ad Spend (ROAS): An impressive 25x return on ad spend was achieved, highlighting the campaign’s efficiency and profitability.

The campaign’s triumph has led to continued success, and the remaining budget is still actively fueling the ongoing campaign. The team at Digital Marketing Plug continues to closely monitor performance, ensuring the campaign’s end coincides with the budget’s exhaustion to sustain the brand’s growth and success.

Conclusion:

The collaboration between Digital Marketing Plug and Sphinx Fragrances resulted in an exceptionally triumphant Facebook Ads campaign during the month of June. By skillfully refining the target audience and strategically promoting products through the Father’s Day campaign, Sphinx Fragrances achieved remarkable revenue growth, with a ROAS of 25x. The prudent budget allocation and meticulous performance monitoring further contributed to the overall success of the campaign, positioning Sphinx Fragrances as a leading luxury e-commerce brand in its market segment.

Case Study: E-commerce Brand Success with Facebook Ads Campaign

Client: Jiffy Jollof – Jollof Sauce Brand

Campaign Period: Nov 1st – Nov 30th, 2024

Objective: Increase sales and revenue through targeted Facebook and Instagram Ads campaigns.

Clients we have worked with

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We would work with you, deploring various marketing strategies, focusing on the approaches that matters that achieved powerful marketing growth, improve your business and generate better results.

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Search Engine Optimization

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Why us

Our expertise

Our team comprises experts that are well-versed in their chosen skills. Digital marketing plug uses these skills to create outstanding results for you

Our Model

We listen, we diagnose, we strategize and then, we implement.

Our dedication

We are goal driven and will never leave you hanging till we get you from point A to point B in your business objectives

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Testimonials

Digital Marketing Plug provided me with advertising and public relations services, and I couldn’t be happier with their work. Their team is incredibly knowledgeable about digital marketing and they really took the time to understand my business and my goals. They developed a comprehensive strategy that really delivered, and I’ve seen a significant increase in traffic and engagement as a result

Ben Oshioke

I worked with Digital Marketing Plug on a design project, and they blew me away with their creativity and attention to detail. They really took the time to understand my vision and brought it to life in a way that exceeded my expectations. I’m so grateful for their hard work and dedication to my project.

Naomi, Artist

We would recommend them thoroughly!

I hired Digital Marketing Plug for their lead generation and marketing expertise. Jon and his team did not disappoint. They helped me achieve my business goals and I would gladly recommend them.

Pat, Dentist

County Road Association

100+ Clients Can’t Be Wrong

We have helped businesses in Nigeria and globally across diverse niches achieve their digital marketing goals. From startups to corporations, we create and implement customized strategies that drive results. Our clients come from various industries, and we’ve helped them achieve significant growth in traffic, leads, and revenue.

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