Jiffy Jollof

Summary:

Digital Marketing Plug collaborated with Jiffy Jollof – Jollof Sauce Brand, to launch a successful Facebook Ads campaign in the month of November 2024. 

Campaign Overview

The November campaign kicked off on November 1st with a strategic focus on three key creatives: the Lasagna Video, Jollof History Video, and our trusted Flagship Video. As the campaign progressed, the Jollof History Video and Flagship Video outperformed the others, prompting us to allocate a larger portion of the budget to these top performers.

However, as results began to decline, we introduced a flexible new ad creative that initially generated strong performance but eventually experienced the same drop in effectiveness. In response, we tested three fresh videos against our existing creatives. These new videos performed well for a brief period but later showed diminishing returns.

To stabilize results, we reactivated the Flagship Video, which again proved to be our most consistent performer, outperforming the newer creatives. Despite its success, performance began to taper off later in the month.

We also introduced the Jiffy Pasta Creative, which did not generate results comparable to the Flagship Video, so it was paused early.

On November 22nd, we launched the Black Friday Offer campaign, which was run alongside the Flagship Video until the end of the month.

Key Performance Metrics (Facebook Ads Dashboard)

• Purchases: 112
• Revenue Generated: $6,908.39
• Ad Spend: $2,074.99
• ROAS (Return on Ad Spend): 3.33
• Reach: 41,021
• Impressions: 106,817
• CPM (Cost per 1,000 Impressions): $19.43
• Add to Carts: 206
• Checkout Initiated: 186
• Landing Page Views: 1,321

Note: Facebook Conversion API metrics may not be fully accurate. Below are results directly from Shopify.

Key Performance Metrics (Shopify)

• Total Revenue: $10,032.85
• Total Orders: 161
• Online Store Sessions: 2,483
• Average Order Value: $61.65
• Final ROAS: 4.84