Sphinx Fragrances

Summary:

Digital Marketing Plug collaborated with Sphinx Fragrances, a luxury e-commerce brand, to launch a successful Facebook Ads campaign in the month of June 2023. 

The campaign aimed to leverage the Father’s Day occasion while also promoting other specific products. 

The campaign’s focus on refining the target audience and strategic ad placements resulted in generating a total of N7,756,739 in revenue with a remarkable return on ad spend of 25x.

1. Campaign Start Date: The June campaign commenced on June 6th, 2023.
2. Budget Allocation: Digital Marketing Plug strategically allocated a starting budget of N346,000 to optimize ad performance and maximize return on investment.
3. Father’s Day Campaign: The team curated a captivating Father’s Day campaign theme focused on remembering memories created with loving fathers.
4. Additional Product Campaigns: In addition to the Father’s Day campaign, Oceanic Symphony and Crème de Pistache were concurrently promoted, enhancing product visibility and diversifying revenue streams.

Key Results:

1. Revenue Generated: As of the report writing date, the Facebook Ads campaign yielded a staggering N7,756,739 in total revenue. At the prevailing exchange rate of 450 Naira to 1 US Dollar, this equates to approximately $17,237.
2. Ad Spend: Despite the substantial revenue generated, the ad spend remained economically efficient, with N309,388 ($687) invested in advertising.
3. Purchase Metrics: The campaign successfully secured a total of 102 purchases from June 6th to June 30th.

June Metrics Overview:

– Purchases: 102

– Purchase Value: N7,756,739

– Amount Spent: N309,388

– Return on Ad Spend (ROAS): An impressive 25x return on ad spend was achieved, highlighting the campaign’s efficiency and profitability.

The campaign’s triumph has led to continued success, and the remaining budget is still actively fueling the ongoing campaign. The team at Digital Marketing Plug continues to closely monitor performance, ensuring the campaign’s end coincides with the budget’s exhaustion to sustain the brand’s growth and success.

Conclusion:

The collaboration between Digital Marketing Plug and Sphinx Fragrances resulted in an exceptionally triumphant Facebook Ads campaign during the month of June. By skillfully refining the target audience and strategically promoting products through the Father’s Day campaign, Sphinx Fragrances achieved remarkable revenue growth, with a ROAS of 25x. The prudent budget allocation and meticulous performance monitoring further contributed to the overall success of the campaign, positioning Sphinx Fragrances as a leading luxury e-commerce brand in its market segment.